About
We’ve Spent Decades in Your Industry. We Know Why Clients Leave.
Ethos Business Strategies was built by two marketing veterans who spent years working inside dental and aesthetics businesses — and kept seeing the same problem. Great practices losing great clients simply because nobody followed up.
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Why We Started Ethos
Ethos Business Strategies was founded in 2019 by Abby and Lisa Jadali to provide marketing services for the dental industry. Over the years — as AI tools evolved and the aesthetics industry exploded with new businesses — we saw a pattern emerging.
Med spas, wellness studios, and aesthetic practices were working incredibly hard to attract new clients. But without a consistent follow-up system, those clients would visit once and disappear — not because they had a bad experience, but because another business reached out first, or life simply got in the way.
We realized that the biggest opportunity wasn’t helping these businesses get more new clients. It was helping them keep the ones they already had.
That insight is what shaped Ethos into what it is today — a retention-focused agency that builds the automated systems these businesses need to turn first-time visitors into long-term loyal clients.
Lisa Jadali, MBA
Founder & CEO
Head AI Consultant
Lisa brings over 30 years of marketing leadership to Ethos. With an MBA in Marketing and a career spent as a Marketing Director and VP inside dental laboratories and practices, she has an unusually deep understanding of how health and wellness businesses operate — and what it actually takes to retain clients in a competitive local market.
That experience is the foundation of every retention system Ethos builds. Lisa doesn’t just understand marketing strategy — she understands the specific pressures, cycles, and client relationships that define this industry.
Abby Jadali
Founder & COO
Lead AI Strategist
Abby brings a decade of hands-on experience as a social media manager and copywriter for dental labs, dental practices, and businesses across multiple industries. With a BA in Rhetoric and a background built entirely around understanding how people communicate and make decisions, she leads the implementation side of every Ethos engagement.
Abby is the one who builds your system, writes your automated messages, and makes sure every touchpoint your clients receive feels personal — not like a form letter. She understands that retention isn’t just about automation. It’s about saying the right thing at the right moment.
Why Aesthetics & Wellness
After years of working with dentists and dental laboratories, we noticed something about the aesthetics industry specifically — it has one of the highest client turnover rates of any service business.
Not because the services aren’t good. Not because clients are unhappy. But because the market is crowded, options are everywhere, and without consistent follow-up, even a client who loved their experience will quietly book somewhere else next time.
We understood the nuances of this industry — the service cycles, the client relationships, the competitive landscape — and we knew we could make a real difference here. Not with ads or social media campaigns, but with something more fundamental: a system that makes sure your best clients never forget about you.
That’s what we build. And it’s the only thing we do.
How We Work
Value 1: Industry First We don’t work with every type of business. We focus on med spas, aesthetics studios, dental practices, and wellness studios because we know this space deeply. That specificity is what makes our systems work.
Value 2: Done For You We build everything. You don’t need to learn new software, manage automations, or figure out what to say to clients. We handle all of it so you can focus on your practice.
Value 3: Retention Over Acquisition Getting new clients is expensive. Keeping the ones you have is far more profitable. We focus on retention because that’s where the real growth is for practices like yours.
Value 4: Long-Term Partnership We’re not a one-time vendor. We’re an ongoing part of your business — monitoring, optimizing, and reporting on your retention system every single month.
Let’s Talk About Your Practice
Book a free 20-minute call and we’ll show you exactly what a retention system looks like for your specific business. No pressure, no pitch — just a real conversation between people who understand your industry.