About Ethos Business Strategies
Dental Growth Strategy Built on Experience, Systems, and Better Patient Journeys
Ethos Business Strategies is a mother-and-daughter-run dental growth strategy and systems company helping practices improve how they attract, convert, retain, reactivate, and refer patients.
We combine decades of dental-industry experience with marketing strategy, persuasive communication, lead follow-up, patient retention, automation, and business systems to help practices create more consistent, long-term growth.
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Why Ethos Exists
Dental practices are often told they need more leads, more marketing, more software, or the newest automation tool.
But growth is rarely that simple.
A practice can generate plenty of opportunities and still lose revenue through missed calls, slow follow-up, unscheduled treatment, inactive patients, inconsistent communication, disconnected systems, and unclear reporting.
Ethos was built to look at the entire patient-growth journey—not just one piece of it.
We help practices identify where opportunities are being lost, strengthen the systems connecting each stage, and create a more intentional path from first inquiry to long-term patient relationship.
We believe sustainable dental growth should:
- Create qualified opportunities
- Improve patient conversion
- Strengthen long-term retention
- Recover missed revenue
- Support referrals and advocacy
- Use automation where it meaningfully improves the process
Lisa Jadali, MBA
Founder & CEO
Lisa brings more than 30 years of experience in dental laboratory marketing and business strategy to Ethos.
Her career has given her a deep understanding of the dental industry, including the relationships between practices, laboratories, patient expectations, treatment value, communication, and long-term growth.
At Ethos, Lisa focuses on strategy, positioning, patient-growth opportunities, and helping practices identify where marketing and business systems can work more effectively together.
Her approach is simple: growth should be intentional, measurable, and built around the realities of how dental practices actually operate.
Abby Jadali
Founder & COO
Abby combines a background in rhetoric and persuasive communication with seven years of hands-on experience working within Ethos, including marketing for a dental laboratory and dental practices.
Her work focuses on translating strategy into practical systems—connecting messaging, lead generation, follow-up, patient retention, automation, and workflow improvement into a clearer growth process.
At Ethos, Abby helps ensure that strategies are not only well designed, but actually usable in the day-to-day reality of a dental practice.
Her focus is on clarity, communication, and building systems that make growth easier to understand and manage.
Who We Work With
Ethos works primarily with established dental practices that already have patients and marketing activity, but know opportunities are being lost somewhere along the patient journey.
- Independent dental practices
- Small multi-location dental groups
- Implant and restorative practices
- Cosmetic dentistry practices
- Invisalign and clear aligner practices
- Full-mouth rehabilitation practices
- Practices looking to improve follow-up, retention, tracking, or automation
We are especially well suited for practices that do not necessarily need “more marketing,” but need the marketing and opportunities they already have to work better.
How We Approach Dental Growth
01. Start With the Patient Journey
We look at what happens from the first inquiry through conversion, treatment, retention, reactivation, and referral.
02. Strategy Before Tactics
We do not recommend more marketing, software, or automation simply because it is available. Every recommendation should solve a specific growth problem.
03. Build Practical Systems
Our goal is to create processes your practice can realistically use, maintain, and improve over time.
04. Measure What Matters
Growth should be visible. We focus on identifying meaningful performance indicators and improving the parts of the patient journey that create the biggest impact.
Not Sure Where Your Practice Is Losing Growth?
A Dental Growth Score Card can help identify where opportunities are being lost across marketing, follow-up, conversion, retention, reactivation, and automation—and what your practice should prioritize next.